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aSPEN PHARMACEUTICALS - S-26 GOLD TODDLER

ENGAGEMENT IS THE FUEL FOR BRAND POSITIONING 

 

Challenge:

Navigate the highly competitive and issues rich kids’ milk drink market to increase the brand position of S-26 GOLD TODDLER with key audiences.

                                                                                                                                  Solution:

History Will Be Kind developed a unique content strategy drawing on the physical, spiritual and psychological idiosyncrasies of parenting. The key content messages were to ‘share in the joys of being a parent,’ which aimed at drawing the 20,000 followers of the page together by facilitating a conversation.

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Results:

The culmination and key measure was an engagement rate above industry and competitor averages.

Since the introduction of this content strategy, results as of October 2015 show a total content increase in likes (144.41 per cent), comments (246.25 per cent) and shares (183.28 per cent) to generate an engagement rate up 10.59 interactions per 1,000 fans.

Overall social commentary dramatically increased and the audience is now being pushed through to key editorial and sales content.