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BLACK DOG INSTITUTE 

BUILDING AWARENESS OF AN APP TO TACKLE MENTAL HEALTH ISSUES

 

Challenge:

To help the Black Dog Institute find investment and support for a mobile app that helps people build their resilience, increase well being, deepen social connections and ultimately transform their lives by empowering                                                                                                                                                               them to tackle mental health issues.

Solution:

The Spark app, developed by the Black Dog Institute and Nomad, helps users identify what’s important to them in life, and create strategies to allow more of these values into their lives. As it approached final phase, The Black Dog Institute wanted to attract investors to carry the app across the final development phase.

History Will Be Kind worked with internal stakeholders to script, record and animate an explainer video showing potential investors how the app worked and its community value, while still remaining true to the Institute’s persona and mission. Working with voice over artists and animators, HWBK created a content piece designed to sell the app’s benefits and position Black Dog Institute as a positive investment choice for conscientious investors and advocates.

Results:

The video piece has successfully attracted the interest of potential investors, helping the Black Dog Institute along the path to completing the app and making a difference to the lives of everyday Australians.