A Bit About History

2016 was a stellar year for HWBK. We celebrated our second birthday, made history with a raft of inspirational brands and organisations, doubled the team and expanded to Melbourne, launched new products, worked damn hard and had a lot of fun along the way!

So, with 2017 now ahead of us, here’s a quick glimpse back at the year that was and a sneak peek of what’s to come.

B&T Awards.jpg

Go Team!

Over the past 12 months, HWBK has grown exponentially and with this has come a host of new clients and teamsters.

We’ve partnered with 15 new clients across sectors – from travel to health, not for profit to FMCG – and welcomed Amanda Bosch (Social Media & Content Director), Niall Hughes (Senior Account Manager), Alistair Shields (Social Media Manager), Tiffany Wang (Account Executive) and Cabrini Broderick (Account Coordinator) to the team.

We’ve also lifted our strategic game with UX and Strategy hires, and stayed true to our commitment to foster diversity with a dynamic mix of pro’s across disciplines.

We’ve seen promotions – well done Laura Carroll – and new processes – hello Trello! We’ve gone to conferences – hey there SXSW – and done a stack of training – thank you Positive Change Academy – and our ‘Got the Runs’ running club brought us closer together, sweat and all.

In 2017, we are on track to keep growing rapidly with a raft of new roles in the mix and new services to boot – it’s going to be a big year!

Making History

In 2016, we were honoured to support a range of exciting projects, businesses and campaigns.

We launched the world first Penguin Expedition at SEA LIFE Sydney Aquarium, and led Fox Home Entertainment’s first integrated campaign in Australia to drive sales of X-Men: Apocalypse, which culminated in Mutant Day – a Twitter trending topic, thank you very much!

We showcased International Convention Centre Sydney (ICC Sydney), a dazzling $1.5 billion convention, exhibition and entertainment precinct, to the world and catapulted leading global flights search platform, Cheapflights, into the ANZ market.

As a team, HWBK stepped up with Cerebral Palsy Alliance to drive the annual Steptember fundraising initiative and raise almost $5million, and there were cheers’ all round when we partnered with Brown-Forman’s Woodford Reserve to develop the brand’s first ever local content strategy and asset bank.

There were countless other projects that challenged us and made us extremely proud, but for now let’s just say that we have a pretty amazing client roster and know that their support underpins our success. Thank you!


Being named CommsCon’s Midsize PR Agency of the Year and winning Campaign of the Year with ICC Sydney as part of the Leisure Industry Communication and Marketing Awards were proud moments for us. We were also finalists in small agency, mid-sized agency and emerging agency categories across three key awards programmes (go figure) and achieved a Highly Commended in the PRIA National Awards, all great achievements for such a young team.

Now, it’s all about upping the ante and continuing to push ourselves to improve and adapt as the communications landscape continues to shift around us. If 2016 was about being an agency to watch, 2017 is about making a real mark – it’s game changer time!

By Edwina Brook (Senior Account Director)

Posted on January 9, 2017 .