SYDNEY ROYAL EASTER SHOW
GROW ENGAGEMENT VIA CONTENT STRATEGY AND REAL-WORLD SOCIAL CONTENT CAPTURE
Ensuring rich content and engagement beyond the two week show period, bringing to life the above the line creative over the longer term.
The team undertook a full social media and content review, identifying global best practice and a critical evaluation of success to date.
The results were developed into a pre, during and post show content strategy for the Show, bringing to life the above the line ‘Senses Run Wild’ campaign. Unique image design, template visuals and an editorial framework were developed. Alongside the planning and management of an onsite creative social media hub during show time, a roving reporter unearthed playful stories and unique moments.
Our social media strategy during the Show hit the mark, with a massive increase in both organic reach and engagement compared to 2013. Engagement increased 204% to a daily average of 94.26%. During the Show period Fan Growth increased 15% to 8,787. Over the Show period the Facebook fan base increased by 32% from the end of the Show last year.