CAPTURE NICHE MARKETS USING TARGETED FACEBOOK ADVERTISING CAMPAIGNS
To drive insurance purchases for various product verticals through Facebook ad campaigns and drive traffic to the Aon Business Insurance Survey.
An initial audience profiling phase for each campaign was teamed with custom content created for each niche product offer including Real Estate, Dancer and Equine insurance, as well as their Business Insurance Survey. Highly targeted advertising spend was met with continuous campaign management and optimisation.
The Business Insurance Survey had an impressive conversion rate of 6.55% and produced 369 leads alone. The Equine ad campaign received an impressive cost per click of $0.37 while the Dancers and Real Estate ad campaigns received good conversion rates of 1.50% and together produced over 50 leads. Cost per survey completion was $6.15, which exceeded Aon’s target CPSC by 80%.