LAUNCHING A MELBOURNE INITIATIVE FOR WOMEN IN TECH
To elevate coding within the national consciousness, engaging consumers, educators and the next generation of women in tech alike via the innovative ‘Code Like a Girl’ initiative.
We developed a grassroots media, social and stakeholder engagement strategy to put Code Like a Girl on the map and position founder Ally Watson as a pioneer. A robust profiling campaign was undertaken across trade, business and consumer media, including women’s interest titles, to leverage the growing interest in gender diversity in technology and coding as a core skill.
Off the back of positive media outreach, the launch attracted more than 150 attendees, exceeding the target by 100% and kicking off a series of monthly meet ups. In just the first month, more than 15 million potential eyeballs were reached via 35 national and international media features across the likes of ABC Radio, Marie Claire, ID Magazine and Harper’s Bazaar.
Eight high profile speaker opportunities including Bazaar at Work Harper’s Bazaar and Mercedes Benz Fashion-Week were secured, along with a 530% spike in web traffic linked with media coverage landing, and a 400% increase in membership.
The results speak for themselves, directly impacting the industry and positively contributing to the ongoing women in tech debate.
Images: Gold and Grit Photograph