MARKET CITY

DELIVERING FANFARE & FOOTFALL: LAUNCHING 1909 DINING PRECINCT

CHALLENGE
Position Market City’s new 1909 Dining Precinct as a leading Sydney dining destination and drive footfall in line with a tight budget, ever-changing build-schedule and progressive roll-out.

SOLUTION
A targeted, phased approach designed to take media and influencers on a journey of discovery, creating impact at launch before fostering content and news cravings over time with a stream of delicious news and cultural currency-led updates.

Working with a key brand ambassador alongside restaurant talent and marketing teams, we developed a robust asset and story bank, and managed a staggered outreach program to ensure a burst of coverage at launch and cut through over a six month period.

RESULTS
From big bang metro coverage to what’s on features, restaurant profiles, ambassador interviews and trending dishes, we delivered more than 80 hero pieces of coverage across news, lifestyle, food, travel, trade and Asian media, with a potential reach of 24 million, and generated over 35 personal, organic influencer endorsements.

Now known for its cult collection of amazing Asian dining options, we are continuing to work with Market City across its F&B offer as well as raising the retail centre’s profile as a must-visit shopping destination for locals and tourists alike.

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