CONTENT & PAID MEDIA CAMPAIGN – DRIVING SALES CONVERSION ON A TIGHT BUDGET
Drive demand and ticket sales for Queensland Ballet’s Melbourne season of A Midsummer Night’s Dream’ within a tight time frame and on a lean budget.
A digital-first content and paid social media campaign, with remixing and nimble targeting at the heart.
We re-cut existing video assets to be shared across channels, with the aim of A/B testing all copy and creative while dialing up the strong price messaging and whimsical assets.
Running for just four days across Facebook, Instagram, Search (Google Ads), and YouTube, a continuous improvement approach was used to optimise spend and creative engagement.
– 575K total social reach, driving 12K+ ad clicks to site, 2K+ post engagements and 103K video plays.
– 5.63% social click-through rate, 10K search impressions, and 37K+ YouTube impressions with a cost-per-view of $0.07