STEPPING UP & STANDING OUT: INTEGRATED STRATEGY TO ENGAGE DUAL AUDIENCES
Drive brand reputation and sales for the local coffee roaster across dual audiences in a cut-throat market dominated by big brands and cult specialists.
A comprehensive market audit supported the creation of bespoke comms strategy across owned, earned and paid channels. This resulted in fresh content pillars, an efficient editorial and production model, alongside key campaign platforms including a sustainability focus.
Engaging across both business and consumer audiences, we now deliver a rolling monthly drumbeat of positive news and content. We maximise brand and cultural moments, while leveraging third party advocates and influencers to add depth and frequency to our messaging.
In just our first six months of partnership, and navigating a hard-working budget, we’ve secured 40+ stellar features across mainstream media and key verticals, with a potential reach of 20M. Alongside this is organic social coverage from influencers such as Eco Warrior Princess and activist Laura Wells.
With our best practice social strategy, test and learn campaigns and an always on approach now in action, we’ve also delivered 2M+ targeted social impressions, 10K post engagements, close to 4K website visits. This is spearheaded by a consistent flow of rich content, including remixed video content for IGTV, engaging Instagram stories, bespoke animations and more.