EARNED INFLUENCER COLLABORATIONS
Support HWBK’s always on press office function with earned influencer outreach that works to get the product into the hands of key opinion leaders and beyond.
Working across various Therabody verticals and passion points within the audience including health and fitness, women’s lifestyle, sport, and even food, HWBK developed and continues to maintain relationships with influential voices.
Supported by a product giveaway mechanic, HWBK secured multiple influencers to talk about and use Theragun in their own editorial voice.
Influencers were revisited for new product launches and additional activity.
Engaged with six Australian influencers on a contra basis, generating over 30 pieces of content including Instagram posts, videos, stories and Facebook content.
Four consumer giveaway competitions secured with key mechanic of following @therabody_au. Total social reach of 2.7M+ and 15K active engagements.