April Fool's Day has rolled around again and no longer is the gag of turning the milk blue or swapping sugar with salt in the office going to cut it.
In this sharing economy, audiences have come to expect a joke smorgasbord on the 1st of April across social channels, and brands are investing big bucks into creating content that will create a water cooler moment and generate air time. Sharing via social media is a relatively cost-effective way to join the tom-foolery and we have selected a few of our favourite pranks of the day below. The focus this year has been in up and coming technologies such as VR and augmented reality, cute-overloads as well as brands getting a little political with their audiences. Have a look below and let us know in the comments if you think there were any other noteworthy campaigns.
FUTURISTIC THINGS WE WISH WERE REAL
DOWNLOADABLE WINE by DAN MURPHY’S
“FINALLY! A reason for the internet!” What a time to be alive – Dan Murphy’s Liquor is now offering a downloadable wine service where users can simply swipe right to find an adult beverage for every occasion! It’s a move that everyone, everywhere wishes was possible, but alas, we will still be forced to use our legs and walk to the nearest liquor store when the thirst becomes too real. Before 10pm of course ;)
VR HOLIDAY TRAVEL by CONTIKI
Contiki has listened to all the hoo-haa surrounding VR and made the future a reality with ‘Virtually Limited’ – a holiday, without the investment, experienced through the magic of virtual reality. A video released by Contiki states that for a mere $149, ‘travelers’ can experience Machu Picchu in Peru, drink beers at Oktoberfest & para glide in Sweden without ever having to leave the country. Welcome to the future of travel? This one could actually be closer than you think.
KIDS ONLY PLANES by VIRGIN AUSTRALIA
A cruel, cruel, although very *cute* trick by Virgin Australia, who announced today the introduction of ‘Kids Class’. This new cabin dedicated to the kids of Australia promises bubbles, sleepy tents, special chairs for seat kickers and story time. Wait, why is this not a standard service for all of Virgins customers, young and old? It sounds amazing.
Instead, we’ll be dreaming this was a reality as we try to doze off on our 18 hour flight while the child behind us kicks the back of our seats.
DELICIOUS SCREENS by OPEN TABLE
More news in technology we wish was real. An extremely scientific video released today by Open Table has announced that thanks to their ground breaking ‘taste technology’, app users will now be able to taste images of food right from their phones! If #Lickablephotos become a thing people, think of the possibilities.
INFLATABLE FLAMINGOS by RED BALLOON
The experience/adventure company has come up with a few LOL–worthy “unique experiences”, (showcased with an immense amount of detail on their smashing new website*) including Cloud Naming, White Water Rafting on an Inflatable Flamingo and, our personal favourite to the detriment of Bondi Hipsters everywhere – an Active Wear Styling Session.
A TRUMP ESCAPE by GROUPON
OUCH Groupon, this is one wicked burn. The company is offering the chance to win a “Four-year Island Holiday and escape from a Trump Presidency” if he should become president. Highlights include the escape from a dystopian future on an all-expenses paid trip to the “Isle-of-Eden” and the chance to live life as it was pre-Trump. Mum always said that if something sounds too good to be true, then it probably is. Luckily, Groupon are offering 15% off your next purchase to ease the fact that the former host of The Apprentice could also be the next President of the United States.
A TAX LEVY by THE TODAY SHOW
Okay, so not technically a brand, but an extremely amazing April Fool’s joke at the butt of poor, old New Zealand born Richard Wilkins in the Channel 9 studios this morning. Newsreaders reported that due to a budget black hole, all NZ born Australian residents would now have to pay a one-off 10% levy to the New Zealand government. A cruel trick, and poor Wilkins looked as though his heart was going to burst out his eyeballs as he quickly tried to do the math. Thank you, Today team.
A QUESTIONABLE FACEBOOK POST by GELATO MESSINA
While not a confirmed April Fool’s trick, Gelato Messina has their customers in a dizzy over the announcement that Sydney stores (The Star Casino store exempt) will cease trading at 7pm. Messina notes that due to the current lock out laws in Sydney, an increase in foot traffic and “frequent antisocial behaviour” has forced them to close up shop early. An obvious tongue in cheek poke at the #CasinoMike situation, this prank is a little too real for many Sydneysiders.
CARDING UP WITH THE CARDASHIANS by ME BANK
Industry Super Fund owned ME has released a line of 'Cardashians' credit cards. The five extremely fashionable looking credit cards, Cim, Chloe, Courtney, Cris and Canye, introduced to customers via Facebook, offer no limit or overdraw facility for when “you need to keep up”. We are still waiting to hear back as to whether ‘Kim Kardashian: Hollywood’ mobile game accepts the card and will update accordingly.
UPPING THE CUTE FACTOR
DOGS DOING THINGS by AIRTASKER
Think for a minute, if you will, a world where pooches in t-shirts help you to clean your house, do the gardening, assemble furniture or design your new website. How simple life would be, how much extra time you would have to do other menial human tasks. Luckily, Airtasker has launched ‘Dogtasker’, which is just as adorable as you imagined. The brand has utilized a huge labour market in our furry friends, and from today, dogs for hire will become a thing. Oh, sorry – this is an April Fool’s joke.
HIPSTER AIR by CHEAPFLIGHTS
Flying economy these days is tres mainstream. How anyone is expected to eat that cabin food swill l'll never know (l'm a paleo FYI) and the thought of having to take my coffee without Bonsoy has me SCREAMING. When will the madness end? What about MEEEE? Well cry no more, kindred spirit, for today we celebrate the launch of Hipster Air! An exclusive, very boutique airline that offers all the comforts of a modern hipster life. There's curated in-flight entertainment, seasonal artisanal dishes, a whiskey dispensary and a Style-High Club Lounge for the most ironically dressed among us! But hurry, before everyone else catches on!
FIND YOUR BURRITO LIFE PARTNER by ZOOSK
Imagine being set up on a beautiful date with an intelligent, funny, good-looking potential new partner only to have your dreams of wedding day bliss come to a crashing halt when you discover they prefer Mild-Chipotle as opposed to your beloved Mucho-Caliente hot sauce on their burrito! It’s the makings of a modern day tragedy people! But alas, we live in a modern world and thankfully so - tech-driven dating company ZOOSK has come up with an ingenious app, Burrit-OH! that matches singles based on burrito compatibility. Not soon enough if you ask me.
That's all for now folks! Till next year :)
*Created by our umbrella agency, The Deepend Group.