History Will Be Kind is one of Australia's most awarded independent agencies, operating at the intersection of creativity, communications and impact.

This position will play a critical role in strengthening and developing History Will Be Kind’s social media and content offering - building on our award winning credentials in the space, and ultimately helping us deliver on our mission to create moments in history for our clients.  

As we seek to continue disrupting the market with stand-out integrated communications strategies, campaigns and best in class consulting, we are looking for an ambitious and entrepreneurial social media specialist to elevate our work, inspire our team and clients, and deliver bottom line impact. 

Role Description 

We are seeking a highly capable Social Media & Content Specialist with a deep specialisation in managing, growing, and optimising brand and campaign-led social media programs.  

Paid social media expertise is a must, and you will bring strong experience across organic social media and influencer content marketing, with a proven ability to drive performance across platforms. The ability to think creatively about content is essential.  

You’ll also bring a broad digital marketing skillset, with a solid understanding of how content marketing strategies contribute to campaign success. Your role will be to lead social media and content excellence while ensuring campaigns integrate across the digital ecosystem to drive acquisition, engagement, and conversion outcomes.  

Key Responsibilities 

• Develop and lead end-to-end social media strategies, with a strong focus on paid campaigns, across key platforms (Meta, TikTok, LinkedIn, etc.) 

• Own the social calendar, briefing process, content production (with internal and external creators), and community management 

• Partner with creators and influencers to execute social-first campaigns that align with brand and business goals 

• Leverage insights, creative testing, and platform tools to optimise performance across channels 

• Contribute to broader content-led digital strategies across with a focus on driving acquisition and engagement 

• Deliver clear, actionable reporting across social and digital channels, helping to inform future planning and stakeholder decision-making 

• Collaborate closely with design, content, data and development teams to bring creative and performance-led campaigns to life 

• Stay ahead of platform updates, content trends and creator formats to keep campaigns fresh, relevant and effective

Skills & Experience 

• 5–8+ years of digital marketing and social media experience (organic and paid) 

• Strong experience in paid social media, from strategy through to campaign management, optimisation, and reporting 

• Proven ability to build and execute influencer campaigns, including sourcing talent, managing collaborations, and reporting on performance 

• Strong creative instincts and the ability to contribute to or shape content ideas that connect with audiences and drive performance 

• Familiarity with platforms including Meta Ads Manager, TikTok for Business, and LinkedIn Campaign Manager 

• Comfortable using platforms such as Google Analytics, Meta Business Suite, HubSpot or equivalent to extract insights and track results 

• Analytically minded, with the ability to interpret social data and translate it into strategic action 

• Clear communicator who can confidently present ideas, influence stakeholders, and work collaboratively across teams 

In joining the team, you’ll be part of a B Corp Certified company, who holds a commitment to contribute to a better world, and deliver transformative impact across business, people and planet. You’ll also have access to awesome benefits including a 1.5% training allowance on top of your salary, Summer Fridays, volunteering days off and more. We balance culture and connection with supporting our teams’ lifestyles with a hybrid office/WFH model, and access to core hours. 

If you are a results-oriented Social Media Specialist who thrives in a close knit, collaborative and entrepreneurial team we want to hear from you. Please send your CV and/or portfolio to connect@historywillbekind.com.au