Hnry’s campaign demonstrates how PR and storytelling can simplify complex financial services, building trust and relevance with self-employed audiences.

The Challenge

Australian sole traders are extremely under-represented and an untapped market opportunity. We needed to highlight Hnry’s reputation for making self-employment safe, compliant and effortless, while ensuring clear differentiation from competitors.

As a result, this Kiwi start up is quickly becoming the voice for the self-employed in Australia thanks to our hyper-local approach and focus on connecting with our core segments. With a steady drumbeat of editorial coverage across verticals, we’ve successfully positioned Hnry as the voice for the self-employed in Australia.