Building an impactful tech narrative with care at the core
The Challenge
Set the record straight on location sharing technology and build positive positioning for global leader, Life360, in a market dominated by fierce debate and skepticism.
Our Solution
Relaunching Life360 in market, we leveraged a human-first strategy which tapped into natural moments of affinity supported by an always on comms hub. We doubled down on stories of leadership and consumer care by leaning into key USPs and proven demand. Strong emphasis was put on crafting a clear local narrative for the global brand, while protecting reputation with proactive and reactive issues support.
As part of this, we focused on speaking directly to parents and humanising the brand – leveraging its CEO, KOLs and case studies – while ensuring hero use cases were front and centre, backed by compelling data. All activity driving awareness and share of voice, fuelling a reputational shift, alongside downloads and sign ups.
Results
62% SOV
against competitors achieved
14M6+
potential reach
220+
hero earned features
25%
increase in new Aussie users
42%
editorial included backlinks
95%
positive sentiment
History Will Be Kind - Proudly part of the Deepend Group
