Creating Moments in History
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Expertise

We bring together the industry's best thinkers, creators and makers to solve our clients' business and communications challenges. We work across the full spectrum of communications and seamlessly blend stellar corporate, consumer and B2B expertise to drive long term impact and reputational gains. From strategy, earned-first creative / PR and influencer marketing to brand activations, creative and production, social, content and performance marketing, we craft nimble teams to tackle any brief with our famed creative, collaborative and insights-driven approach.

History Will Be Kind partnered with Australian street artists to install murals to McGrath Breast Cancer Nurses around the country, rallying the nation’s support.

Earned media

Earning attention across media verticals - and across channels - is one of our key areas of expertise. We have a team of passionate storytellers and earned-first creatives who know exactly how to connect our clients with earned results that deliver not only fame, but long term reputational impact.

From crafting insight-backed strategies to driving award-winning media relations and press offices, leading corporate communications to navigating issues and crises, and exploring ESG narratives – we help make the right kind of history.

Social media influencer Gab Waller at the launch of Sydney Airport's luxury precinct in a social-first advocacy campaign by History WIll Be Kind.

Influencer marketing 

We don’t get swept away by big profiles, glitzy partnerships and large audience numbers. We work with creators and KOLs to uncover the transformative moments – big and small – that engage our audience, exploring how and where cultural shifts and digital trends intercept and impact. With the customer at the heart, we help brands move the needle and shift behaviour through credible connection.

Little Moons mochi ice cream pop-up by the Sydney Opera House featured staff giving away free mochi ice cream to celebrate the brand's launch in Australia, executed by History Will Be Kind.

Events and activations

Sometimes nothing beats the impact of in-person connection. Our team are pros at developing and delivering creative events and activations that ensure you stand out in a crowd. From opening the World’s Littlest Ice Cream Parlour to creating a giant mural to celebrate the amazing work of the McGrath Foundation's expert nurses, hosting exclusive launch events or a ministerial press conference – we’ve got you covered.

Relaunch of Maille’s Honey Dijon mustard to the Australian market with an awareness-building Christmas campaign, using influencer recipe content to inspire trial and purchase.​

Social media and content

From social strategies to scroll-stopping TikToks, full-scale production and paid media, our integrated approach to social media combines the art of storytelling with the science of data, ensuring your content speaks to your audience, builds communities, and fosters engagement. We are social-first, channel agnostic, and ready to amplify your brand.

Deepend and History Will Be Kind agency leverage data analytics and insights to optimise website and campaign performance.

Performance marketing 

We specialise in a performance-driven approach, leveraging data analytics and insights to continually optimise marketing for maximum impact and efficiency. Our team brings together a unique blend of skills across strategy, data analysis, research, writing, editing, design, and SEO, providing clients with a holistic approach which delivers impact every time. 

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