Brand Visibility Engine
Improve your brand’s visibility and authority in the age of AI.
As AI changes how audiences discover and trust brands, earned visibility has become the new competitive frontier. Brand Visibility Engine brings together the power of storytelling and technology to ensure your brand isn’t just seen, it’s selected. Developed by History Will Be Kind and Deepend, this joint product helps organisations understand and improve how both people and machines perceive their brand across search, content, and AI-driven discovery.
Why Visibility Matters Now
AI search and answer engines are transforming the way audiences find information. Organic traffic has dropped by up to 35%, while visibility within AI-powered platforms is growing only marginally. This gap defines today’s brand challenge: if algorithms don’t see and trust your brand, neither will your customers.
The Three Pillars of Visibility
Our proprietary Visibility Engine Framework benchmarks, optimises, and measures brand presence across three critical dimensions:
O1 Clarity – Making content structured, discoverable and intelligible to AI and their agents.
O2 Credibility – Establishing trust through authoritative digital PR (citations) and backlinks.
03 Currency – Maintaining continuous relevance as models and content evolve.
Together, they form a continuous improvement cycle, ensuring your brand remains visible, cited, and trusted.
What You’ll Gain
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A clear picture of your brand’s visibility performance across AI and search ecosystems.
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Custom optimisation roadmap combining owned, earned, and shared channel actions.
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Access to joint experts across communications, digital PR, SEO, and AI strategy.
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Continuous measurement and improvement through proprietary tools and metrics.
Meet our brand visibility engineers
Edwina Brook, Managing Director, HWBK
Eddie is a leader in the communications industry with deep experience at the forefront of harnessing the power of new technologies to fuel innovative communications strategy and opportunities for clients.
Hamilton Jones, Head of Strategy & CX, Deepend
Ham is a digital transformation guru, shepherding brands through technology-fuelled change both from an organisational and customer-centric perspective, balancing deep academic theory with real-world application.
Thom Landers, Director, Brand Communications, HWBK
Thom is a dynamic communications expert with award-winning experience and a personal passion for brand storytelling, embracing new media formats and technologies to drive unmissable exposure and engagement for clients.
History Will Be Kind - Proudly part of the Deepend Group
