The Challenge

Celebrity Cruises is a luxury brand that proudly markets its "all-inclusive" package credentials. It is also a brand that focuses on providing truly inclusive experiences - ensuring all travelers feel welcome regardless of size, skin colour, sexuality or ability. Our challenge was to bring this commitment to life with authenticity and impact.

In partnership with our friends at Good Relations in the US and UK, we helped redefine “all-inclusive” travel, launching the world’s first open-source, diversity-focused image library, free for anyone in the travel industry to use to create more inclusive content.

Adding to a global roster of photographers who identified as being a part of under-represented communities, we engaged Jarrad Seng to capture the imagery and stories of changemakers who represent the true breadth of Australians today, regardless of sexuality, size, physical ability or race.