Google Chromebook’s campaign demonstrates how PR and storytelling can make technology more accessible, increasing understanding, relevance, and adoption.

The Challenge

In a sea of tech sameness and faced with ambitious local sales targets, our challenge was to help Google identify effective ways to engage and optimise a specific new audience for their Chromebook product - ultimately building an insights base for future marketing and conversion campaigns.

Honing in on travel as a key use-case for Chromebook, we collaborated with travel influencers Kirianna Poole (@rileys_travels) and Sam Evans (@samevanslife) to create engaging, immersive content anchored by our creative platform #UploadAventure.

To test the efficacy of our creative and uncover key attributes of our target audience, we implemented a paid social campaign, gathering valuable new prospects and insights into its micro-​personas for Google to target.