Supercharging the Google Pixel hardware launch 2024
The Challenge
Maximise the global launch of the latest Google hardware devices to increase brand penetration and build awareness in a highly competitive market segment while navigating complex delivery time frames.
Our Solution
Across multiple brand moments, from the global launch in San Francisco to a locally hosted media event and robust review program of six devices, we engaged a wide pool of media contacts including trusted tech reviewers, lifestyle verticals and news media with broad appeal.
Our goal was to reach new audiences and showcase the appeal of the slick devices first-hand, elevating our AI-capabilities, premium attributes and innovative helpfulness to suppot strong review scores. From in-depth product reviews, to listicles, live broadcast segments, unboxing social videos and a stunning tour of San Francisco with talented photographer Peter Yan, we brought the magic of Pixel to life in a thoughtful and impactful way and supercharged the launch.
Results
162%
YOY in total coverage
450+
earned features
65+
social features
100M
combined reach
200+
hardware devices distributed
95%
positive sentiment
History Will Be Kind - Proudly part of the Deepend Group
