Driving discovery & consideration with a new audience
The Challenge
In a sea of tech sameness and faced with ambitious local sales targets, our challenge was to help Google identify effective ways to engage and optimise a specific new audience for their Chromebook product - ultimately building an insights base for future marketing and conversion campaigns.
Our Solution
Through influencer partnerships and a tightly targeted social amplification campaign, we delivered a high quality, immersive content series that positioned Chromebook as the go-to adventure companion.
Honing in on travel as a key use-case for Chromebook, we collaborated with travel influencers Kirianna Poole (@rileys_travels) and Sam Evans (@samevanslife) to create engaging, immersive content anchored by our creative platform #UploadAventure.
To test the efficacy of our creative and uncover key attributes of our target audience, we implemented a paid social campaign, gathering valuable new prospects and insights into its micro-personas for Google to target.
Results
3M+
video views
2.3M+
social reach
6,000+
website visits
3x
micro-audiences identified and vetted for future use
History Will Be Kind - Proudly part of the Deepend Group
