The Challenge

Aussies want to fundraise and support causes, but often don't know where to start. We needed to give them the tools and expertise for a successful event and build confidence by not only telling them, but showing them how to fundraise.

Working with James Tobin, Samantha Jade and Tracy Bevan, we shaped and managed a hero content shoot to deliver visually impactful earned media assets to support a focused launch moment. Here, a series of exclusive interviews were underpinned by broader vertical media outreach and placements.

To build impact, we supported the team's social and owned content roll-out with a competition to win and partner on a local event with our celebrity experts.