Changing the conversation around financial literacy one share at a time
The Challenge
From a standing start, NZ’s #1 investment app Sharesies needed to build mass awareness, establish credibility and differentiate from well-established local players, while growing customer acquisition and market share for the long-term.
Our Solution
We designed an always-on corporate and consumer media strategy, scaling across influence and partnerships to establish Sharesies as a trusted thought leader and go-to investment platform. We leaned into the business' core mission - to democratise wealth for all - anchored around the empowering proposition “Let’s Get Growing” to appeal to new and seasoned investors alike.
Maintaining momentum over four years, we’ve evolved storytelling, combining thought leadership with proactive commentary, case studies, product announcements and executive profiling of Sharesies CEOs to grow SOV and insert the brand and founders into conversations on retail investment, the stock market and personal finance across channels.
Results
560+
earned features
1B
editorial reach
60%
tier one coverage
85%
spokesperson commentary or interview inclusion
Awards
PR Asia 2022
ANZ Campaign Of The Year - Shortlisted
Mumbrella CommsCon 2022
Best B2C Campaign - Shortlisted
History Will Be Kind - Proudly part of the Deepend Group
