THE ALL INCLUSIVE PHOTO PROJECT: CHANGING THE FACE OF TRAVEL MARKETING
Travel marketing is awash with clichés. “Picture-perfect” straight, white, slim, able-bodied people and nuclear famillies, it fails to recognise the diversity of global travellers.
On behalf of Celebrity Cruises and partnership with our friends at Good Relations, we helped to redefine “all-inclusive” travel, launching the world’s first open-source, diversity-focused image library, free for anyone in the travel industry to use to create more inclusive content.
Adding to a global roster of photographers who identified as being a part of under-represented communities, in Australia we engaged Jarrad Seng to capture the imagery and stories of changemakers who represent the true breadth of Australians today, regardless of sexuality, size, physical ability or race.
Globally, the program has solidified Celebrity Cruises as a champion for DEI. In February 2023 Tourism Australia confirmed one of Jarrad Seng’s images will feature in a global marketing campaign, Come and Say G’Day, exemplifying the ongoing impact of the All-Inclusive Photo Project.