The Challenge

To support its launch in Australia, UK mochi ice cream sensation, Little Moons, needed to build its brand from the ground up in a fiercely competitive category, at pace. The brief - a campaign to drive mass awareness, brand differentiation and sales, creating a platform for future brand and retail expansion in a market ripe for the taking.

We then took mochi ice cream to the streets with a nostalgic Mr Whippy-style ice cream truck, visiting media and consumers, driving trial, hype and brand love.

Key influencer partnerships helped fuel UGC, while media product reviews and corporate profiling helped build the brand halo and create massive momentum, allowing us to smash all key KPIs and sales targets – with no other marketing at play.