EDUCATING HEALTH CARE PROFESSIONALS ON THE POWER OF AUSTRALIAN MUSHROOMS
CHALLENGE
Despite the unique nutritional properties of mushrooms, there is currently a lack of knowledge of their nutrition and health benefits among healthcare professionals (HCPs). HWBK was tasked with working in partnership with Nutrition Research Australia (NRAUS) and HIA to actively promote the health benefits of Australian grown mushrooms.
SOLUTION
A three-year project is in place to conduct original research designed to educate health professionals about its key findings, supporting the wider industry objective of increasing the overall consumption of mushrooms in Australia. Year one showcased mushrooms as nutritionally unique, with a focus on sharing with GPs mushrooms’ exceptional contribution to vitamin D specifically.
RESULTS
- 400K Health Professionals Reached
- 10+ Scientific Brochures, White Papers and Pamphlets Designed
- 20+ EDMs to Owned Database
- 3 Webinars
- 2 Trade Media Campaigns
- 10 Social Campaigns
- 3 yearly Audience Sentiment Research Reports Delivered
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