EARNED, INFLUENCER & SOCIAL STRATEGY – LAUNCHING INTO THE AUSTRALIAN MARKET
CHALLENGE
Disrupt Australia’s ice cream category, supercharging sales and driving social share of voice.
SOLUTION
We created an integrated launch campaign leveraging the brand’s cult status in the UK. Building buzz and trial across experiential, earned, influencer, social and content, hero activity included branding a vintage ice cream truck to drive media and consumer sampling, alongside top tier brand storytelling and category leadership.
RESULTS
– 54k units sold in first 7 days
– $1m+ RSV 2 weeks after launch
– 2.7m TikTok views
– 8m earned reach across 18x hero features
