INSTAGRAM-FIRST, EMOTIVE STORYTELLING
CHALLENGE
A new to market offer with niche appeal, we needed to educate Australians and raise awareness of Collingwood as a premium fully flavoured, smooth whisky from Canada – a drink that gives you a taste of a simpler way of life.
SOLUTION
With tight budgets, we developed an Instagram launch strategy and found nirvana in low-fly content, remixing global assets. Underpinned by a key influencer campaign, we created a bank of content to support organic and paid strategy fulfilment and set the direction for the local market.
