NEW ZEALAND COMMUNICATIONS
CHALLENGE
Cement Webjet’s position as New Zealand’s leading online travel agent by raising brand awareness and generating positive coverage.
SOLUTION
Develop an always-on PR strategy that delivers impactful coverage through creative storytelling utilizing trends and booking data.
With key planned moments taking place throughout the year, backed by reactive opportunities and news hijacking to deliver a continuous stream of coverage and drive its credibility within the market.
RESULTS
281 pieces of stellar coverage generated across TV, radio, print, online and social, with a potential reach of 22M and a 100% positive sentiment.
Built strong relationships with top tier media to secure regular coverage with NZ Herald and NewsHub.
